Harriet is a Talent Acquisition professional, with over 11 years of experience hiring for some of the most iconic, industry leading brands and companies in the world. A true operator, having previously worked alongside Founders at smaller organisations, through to leading global Talent Acquisition teams up to 8 in size. Harriet’s move into Venture is an accumulation of all of her prior work experience, and bringing an innate understanding of best in class talent and recruiting practices to support our founders of today, build their teams of tomorrow. Harriet partners with founders to find best in class talent to join their businesses, and advises on all people and talent topics post investment.

Dan has more than 20 years of entrepreneurial experience, having built and exited 2 startups and angel invested in many more. He’s most passionate about connecting people, product and process, creating something from nothing. ​At SuperSeed Dan looks after partnerships and portfolio companies, alongside new and existing investments. ​

Jamie is a successful entrepreneur who thrives on connecting with founders and propelling their success. After studying at university in Japan, he became a chartered accountant and launched a company in the Film & TV industry. Jamie has held key roles at start-ups within the food supply chain and AI sectors. Now at SuperSeed, he’s pursuing his passion for technology and the real economy…while continuing to master the art of juggling multiple projects without spilling his coffee.

Mia is a serial founder turned venture partner with a decade at the sharp end of startup scaling. She built Canute from scratch into the go-to launchpad for Nordic tech, guiding 350+ startups into new markets before steering its acquisition by Thursday Consulting in 2023. Earlier she co-founded travel-tech startup Comundu and has been hands-on in every phase of company building. Today she channels that operator insight as an active angel investor and driving force in Europe’s startup ecosystem.

Mads has spent the past 13+ years building bridges between startups, corporates, and emerging technologies. From scaling consulting businesses and launching new industry verticals to driving venture collaboration at Maersk Growth, his work has focused on helping innovative companies create real-world impact. Today, he leads venture-clienting and ecosystem engagement initiatives across logistics, sustainability, supply chains, and energy transition, connecting promising startups with enterprise-scale opportunities. Passionate about innovation, partnerships, and industrial transformation, Mads is focused on turning breakthrough technologies into lasting business value.

Mads is a successful entrepreneur and passionate technologist (having authored multiple US patents) who has worked for 2 decades building and growing tech businesses. At SuperSeed he helps ambitious technical founders build great companies from the early stages. Prior to SuperSeed, Mads was an entrepreneur, taking Sefaira (a SaaS company) from inception in 2009 to exit in 2016. Before that he was a business executive at IBM.

Having lived in five different countries and with six languages under her belt, Elena is truly a citizen of the world. She is a lawyer by training and has worked at several prestigious, multinational firms. Prior to joining SuperSeed, she not only founded her own business but also supported other start-ups across Europe.

Pepe is a Digital Designer with over a decade of engineering experience creating engaging, user-focused digital experiences. He combines design, development, and digital production expertise to turn complex ideas into intuitive, visually compelling solutions. He partners with teams to craft products and digital experiences that are both functional and visually striking, helping ideas connect with the people who use them.

Daniel is a successful entrepreneur and co-founder of AI Business, which he built to be the world’s largest AI news platform and events series before exiting to Informa plc in 2017. Co-authoring the book ‘AI Transforming Business’ and publishing thought-leadership articles on the business of technology. In addition to his involvement in start-up funding, Daniel also advises entrepreneurs on scale-up, exit planning, and M&A.​

Before joining the world of venture, Serena worked as a Formula 1 engineer at McLaren Racing and then in the Simulation team at Deloitte, building a career around leveraging data analytics to tackle difficult problems. At SuperSeed, she applies that same instinct to optimise our Operations and Platform to support our portfolio companies’ growth.

Ferdi’s passions include tech, people, start-ups, dogs, big ideas and cars. He left uni and started an AgTech business in Zimbabwe. Then moved into a retail tech startup to manage sales and just before joining SuperSeed he helped launch a PropTech business across Europe.

After working in both industry (P&G, Mars) and finance (PwC, Goldman), Andrew has spent the last ten years in venture capital. Andrew is focused on building long-term partnerships with investors, so that SuperSeed can back many more ambitious founders to create great companies.

Priyanka is a founder turned investor who knows what it takes to build a business from the ground up. She founded and led Pri Bakes, growing the venture-backed snacks brand to seven-figure annual revenue and securing partnerships with Sainsbury’s, Boots and WHSmith before its acquisition by Voracio Foods. From developing products to leading manufacturing, sales and operations, she has lived the founder journey first-hand. Earlier in her career, she advised global businesses on growth and market entry at EY-Parthenon and Integration Consulting. Now at SuperSeed, she’s channelling that entrepreneurial energy into backing ambitious founders using technology to transform traditional industries.

Rafael's background in applied mathematics led him to EPFL, where he worked as a Research Scientist on large language models as part of the Swiss AI Initiative. Before that, he pioneered the use of generative AI in private markets, long before it became the norm. At SuperSeed, he brings that AI-first mindset to our Operations and Platform, building the tools that help the team move faster and support our portfolio companies. Outside work, he is a keen extreme sports enthusiast, with a particular passion for motocross and skydiving.